A new name. A bigger vision. And a creative system built for the future.

For over two years, Robi AI has been more than just a content assistant. It’s been a copilot for thousands of marketers, creators, entrepreneurs, and teams — helping them write smarter, move faster, and express bold ideas across every channel.

But Robi AI was never meant to be the final destination.

From day one, it was a stepping stone. A first chapter in something much larger.

Today, we’re excited to finally share what we’ve been building behind the scenes.

Robi AI is now Blumix.

This Isn’t Just a Rebrand — It’s a Full Evolution

Yes, the name is changing. But this isn’t a coat of paint — it’s a rebuild from the ground up.

Blumix is not just a new look. It’s a whole new platform. A creative operating system designed to support everything from your first draft to your final launch.

While Robi AI was a content tool, Blumix is a full-stack, multimodal AI workspace — one that lets you work with words, images, video, and audio, all in one place.

It’s faster, more powerful, and fully ours.

Let’s talk about how we got here.

Why the Change? ️

Almost a year ago, we started building Robi Labs — our own AI research division.

At the time, Robi AI was thriving. But we knew we wanted more than just access to APIs. We wanted to build our own models. Design our own architecture. Create something that could grow with the future of AI — not wait for it.

So while Robi AI continued to help people create, we shifted focus behind the scenes. We paused major updates. We slowed releases. And we started something secret: a closed project we codenamed Blumix.

If Robi AI was our launchpad, Blumix would be the rocket.

And now, it’s ready to fly.

Introducing Blumix

Blumix is the successor to Robi AI — rebuilt from scratch with a new mission: to be the creative system you think and build with.

It’s not just a better tool — it’s a whole environment. Designed for creators, brands, startups, and teams of all sizes, Blumix brings together the power of AI across every medium.

Want to write a blog, turn it into a narrated video, and post it to your campaign — all in one space? With Blumix, that’s not just possible. It’s easy.

And at the core of it all are our very own models, built in-house at Robi Labs.

Meet the Blumix Model Stack

We didn’t just repackage Robi AI — we re-engineered it. From text to visuals to sound, Blumix is powered by our own foundation models:

  • Lexa — our fast, smart language model for writing, reasoning, and ideation. From emails to essays, Lexa gets your thoughts flowing.

  • Picasoe — our image generation model, trained for expressive, creative visuals. Great for marketing assets, illustrations, and everything in between.

  • Framex — our video model that brings ideas to life through motion. Think product demos, explainers, trailers — all created with just a prompt.

  • Echo — our voice and audio generation model, designed to give your content sound, narration, and emotion.

These models are deeply integrated — so you can jump between formats, remix your content, and go from concept to campaign in minutes.

What’s New in Blumix?

We’ve rebuilt everything — and added so much more. Here’s what you can expect:

True Multimodal Creativity

Switch between text, images, audio, and video without switching tools. Create a script, turn it into a visual storyboard, narrate it, and export it — all inside Blumix.

Cheaper, Simpler Pricing

We’ve cut costs across the board and brought back a free plan — thanks to our own AI stack. No more expensive third-party usage fees. Just fair pricing and transparent limits.

️ One Unified Workspace

Whether you’re working solo or as part of a team, Blumix lets you brainstorm, build, organize, and publish everything in one streamlined space.

Brand Voice & Custom Templates

Save your tone, rules, and design preferences so the AI always sounds like you. Lock in your brand identity across every piece of content.

️ Creative Campaign Tools

From blogs to social ads, landing pages to voiceovers — Blumix makes building cohesive campaigns fast and intuitive.

Same Team. New Power.

While the platform has changed, the team behind it hasn’t.

Blumix is still built by the same people who created Robi AI — now backed by the research and innovation arm of Robi Labs.

This merge lets us move faster, build deeper, and dream bigger. We’re no longer just app builders. We’re model developers, infrastructure engineers, and dreamers who believe in making powerful AI accessible to everyone.

What Happens to Robi AI?

If you’ve been using Robi AI, you don’t have to lift a finger.

All your content, projects, and saved work have been safely migrated to Blumix. Just log in at blumix.net and pick up right where you left off — with even more tools at your fingertips.

Thank You

To the creators, teams, and dreamers who supported Robi AI from the beginning — thank you.

You helped us build something real. Your feedback, patience, and belief in what we were doing helped shape everything that’s coming next.

Robi AI was where we started.
Blumix is where we’re going.

We’re just getting started — and we can’t wait to see what you create.

Let’s build the future — together.

—
The Blumix Team
https://blumix.net